The best way to invite others to follow you is to share your beliefs
The last couple of weeks at work we spent trying to persuade our superiors to let us start an initiative to transform our business and enrich our jobs. “So what exactly are you trying to do?” they kept asking again and again. “How is this going to work?”
Unable to come up with a convincing answer they could all equally accept, we were feeling stuck.
On the train ride home I remembered Simon Sinek’s great TED talk and realized, that we had been telling the wrong story. It was more important to talk about WHY we were pushing in this direction, instead of focusing on WHAT we were trying to achieve.
By sharing our beliefs everything important would be said. If we could agree on the WHY, the HOW and WHAT would unfold over time.
This Monday I’m going to find out if starting with the WHY will help us convince the board. Wish me luck!